Benin National Lottery targets CFA140bn as LNB advances 2026 growth strategy
Benin National Lottery uses its General Staff Assembly to align staff behind revenue growth, stronger governance and operational efficiency as it pursues its 2026 financial objective.
Benin.- Benin National Lottery (LNB SA) has set its sights on CFA140bn (€213.4m) as part of its 2026 strategic growth plan, using its General Staff Assembly to reinforce operational discipline and improve performance across the organisation.
The objective was outlined during the company’s recent General Staff Assembly, where Board Chair Sarah Kpenou met with employees to align teams around LNB’s long-term priorities. The meeting focused on revenue growth, cost optimisation and stronger accountability across the business.
The meeting was held under the theme “Cohesion, vision and a course towards 140 billion in 2026”, underlining management’s ambition to improve the company’s market position and ensure employees understood their role in supporting that objective. Kpenou told employees that “the overall success of LNB is the sum of the individual performances of its people,” stressing that company-wide results depend on discipline, responsibility and execution.
Her message was built around the internal concept “Stay united to create impact.” The strategy was structured around three pillars: defining purpose (Why), translating strategy into action (How) and ensuring disciplined execution (What).
Commercial and operations director Charles Tapé said the company was working on more attractive products adapted to the expectations of the new generation, while also improving awareness campaigns against scams affecting players.
As discussions moved from strategy to execution, staff raised operational concerns while management responded with updates on product development, anti-fraud awareness and future performance plans.
Deputy General Manager Bridge Gbadago also highlighted integrity, transparency and professionalism as core values for the business, while controller Crétus Adjahlin reviewed historical revenue performance and areas for improvement.
At the close of the meeting, employee representatives backed management’s transformation agenda, with LNB positioning operational efficiency and stronger governance as central to delivering its 2026 strategic objectives.
