Africa claims six spots in the global Top 20 most-visited gambling websites
SportyBet, Bet9ja, Betway, Hollywoodbets, Livescore and Forebet showcase the continent’s mobile-first dominance in online betting, based on website traffic.
Tanzania.- Africa is rapidly asserting itself as a global force in online gambling, securing six spots among the world’s top 20 most-visited websites by traffic.
Leading the continent’s charge is SportyBet, which “ranks second in the list with 65.57 million visits in Africa”, according to a Tribuna report. “More than half of its users come from Nigeria, with Ghana, Tanzania, Zambia and Uganda completing its mobile-driven footprint,” states the report, highlighting the platform’s regional traffic reach.
South Africa also makes a strong showing, claiming two spots in the global top 20 with Betway (41.34 illionm visits, rank 7) and Hollywoodbets (35.69 million visits, rank 8). Nigeria’s influence is further reinforced by Bet9ja, attracting 29.12 million visits and ranking tenth globally.
Livescore captures 17.76 million visits, ranking 15th globally, primarily from Nigerian users, while Kenya is represented by Forebet, which draws 14.86 million visits, ranking 20th globally. Collectively, the six operators demonstrate Africa’s growing prominence in the global online betting scene and its traffic-driven influence.
Africa tops global betting
The continent’s online gambling ecosystem is accelerating growth, with millions of users across Nigeria, South Africa, Kenya and neighbouring countries engaging via apps and mobile platforms. Additional markets, including Ghana, Tanzania, Zambia and Uganda, further expand Africa’s reach, reflecting the continent’s mobile-first betting boom and growing website traffic.
While Africa dominates its regional markets, other nations also feature prominently in the global top 20. India leads the list with Stake at number one, while Germany’s Web.de at number three and GMX at number four also hold strong positions. Other countries in the rankings include Mexico, the United Kingdom, Italy, Greece, Spain and the United States.
With six African operators in the top 20 by traffic, including two from South Africa, the continent is no longer a peripheral player. Its mobile-first users, regional growth and rising traffic have positioned Africa as a central driver of the global online gambling market, setting the stage for continued expansion in 2026 and beyond.
