ACMA proposes further restrictions
The Australian authority has released a revised draft for online gambling ad rules for comment.
Australia.- The Australian Communications and Media Authority (ACMA) has announced that it has proposed amended restrictions that aim to protect Australian children from gambling promotional content during live sport streamed online.
The restrictions require a safe zone across traditional and new media platforms at certain times in which children are more likely to be part of the audience. The draft rules developed by the ACMA ban gambling ads during live sports events streamed online between 5 am and 8:30 pm, and restrict advertising at other times. These are similar rules to those that were set on March 30th, 2018.
Moreover, the revised draft rules accept comments from stakeholders made during a consultation on a previously released draft. As ACMA said, areas of proposed change include enhanced flexibility for providers in notifying end-users of the scheduled start of a sporting event, the removal of a previously proposed class exemption for small online content service provider and restriction of a proposed exemption for age-restricted services to providers that are Australian-licensed wagering operators.
It also includes a new exception from a breach in certain circumstances that are beyond the control of a service provider and an extended 30-day implementation period before the new rules come into force. ACMA said that submissions on the revised draft rules will be accepted until July 26th, 2018.
