7777 gaming goes live in Serbia with Rizk Casino, part of the Betsson Group

The company launches over 100 exclusive casino games with Rizk Casino in Serbia marking a significant expansion in the Balkan market.

Press release.- 7777 gaming announced the launch of its innovative portfolio of online casino games in Rizk Casino, a prominent brand under the Betsson Group, now available in Serbia. This strategic move marks a new chapter for both companies, as more than 100 exclusive 7777 gaming titles are now live for Serbian players through Rizk.

This rollout is a major milestone in 7777 gaming’s expansion across the Balkan region, further strengthening its presence and underlining Serbia’s importance as a key market for the company’s B2B growth strategy.

Players at Rizk Casino in Serbia can now enjoy a thrilling selection of 7777 gaming’s top-performing games, including fan favorites like Cash 100 Bucks, Thracian Treasures, Greenhats’ Megawins, Barbarian, and Devil’s Deal: Soul for Sale, all tailored to the preferences of the local market.

Elena Shaterova, CCO at 7777 gaming, commented: “We are thrilled to partner with Rizk Casino and bring our standout portfolio to players in Serbia. This launch is not just an expansion — it’s a statement. Serbia is a thriving market and part of a region we’re deeply invested in. Working with a respected brand like Rizk, under the Betsson Group, allows us to showcase our exclusive content and deliver next-level entertainment to Serbian players.”

This launch reinforces 7777 gaming’s commitment to delivering localized, engaging, and high-performing gaming content across regulated markets, with the Balkans remaining a key focus for continued expansion and partnership.