Zak, Uplatform: “When it comes to customisation, our approach is modular rather than rigid”

Zak, Team Lead Sales at Uplatform, shared how the company is preparing for iGB L!VE London.

Exclusive interview.- As operators continue to expand into new markets and face growing pressure to launch quickly, localise effectively, and improve player retention, technology providers are increasingly being judged on their ability to deliver flexibility without adding operational complexity. Against this backdrop, Uplatform arrives at iGB L!VE London with a focus on helping operators accelerate growth through its Turnkey and Sportsbook API solutions, backed by extensive sportsbook coverage, casino content, and market-specific localisation capabilities.

In this exclusive interview with Focus Gaming News, Zak, team lead sales at Uplatform, discusses the company’s objectives for iGB L!VE, the changing demands of operators in 2026, and why flexibility, customisation, and practical execution have become critical differentiators in today’s competitive igaming landscape. He also shares insights into the trends shaping product development, personalisation, and market expansion as operators look for more efficient ways to scale their businesses.

iGB L!VE London is a key mid-year checkpoint for the industry. What are Uplatform’s primary objectives for this edition, and how do you expect the event to drive new partnerships or accelerate business growth?

For us, iGB L!VE London is more than an exhibition; it’s one of the most iconic moments of the year for meaningful operator conversations. The market is evolving quickly: operators are under pressure to launch faster, localise more deeply, optimise acquisition costs, and develop stronger player retention strategies.

Our objective at this year’s event is simple: connect with operators that are actively preparing to launch, expand into new markets, or modernise their existing infrastructure. It is also very important for us to maintain dialogue with our current partners.

Events like iGB accelerate growth by compressing months of online discussions into two days of direct product conversations. Operators can meet product, sales, and commercial teams in one place, challenge assumptions, and leave with a realistic launch path.

You’re offering special launch terms for your Turnkey solution and Sportsbook API to operators you connect with at the event. So what makes these offers so timely? And just how much control do partners have over the look, the modules, and the functionality?

We see two clear operator profiles in the market today.

The first wants a speedy launch with a complete operational framework and minimal integration complexity. The second already has an existing product and wants to strengthen specific areas such as sportsbook capabilities, localisation, payments, or content.

That’s why both Turnkey and Sportsbook API are central to our iGB conversations. The timing reflects what we’re seeing in the market: operators want faster execution without losing flexibility. When it comes to customisation, our approach is modular rather than rigid. Partners can configure front-end presentation, branding, content structure, product combinations, bonus logic, selected operational modules, CRM flows, and market-specific localisation layers.

For API clients especially, the idea is not to replace existing strengths; it’s to expand them with sportsbook infrastructure while keeping operational identity intact.

Your platform covers a lot of ground. We’re talking 260+ sports and esports, 1.5 million+ events, and 5,500+ betting markets. It also brings in 200+ casino providers with localisation that actually works. So how does this depth and flexibility help operators thrive in diverse or emerging markets while keeping everything running smoothly?

Scale only becomes valuable when it stays operationally manageable. Operators entering emerging or fragmented markets face the same challenge repeatedly: different payment expectations, different content preferences, different acquisition economics, and different player behaviour.

Our philosophy is simple: operators shouldn’t have to rebuild infrastructure every time they enter a new geography. The sportsbook ecosystem provides broad event coverage and market flexibility, while the casino side allows operators to combine globally recognised content with regionally relevant providers. Localisation extends beyond translation; it includes payments, content presentation, odds formats, regional preferences, and operational workflows. Combined with our management and administrative toolset, operators gain flexibility without multiplying operational complexity.

“Events like iGB accelerate growth by compressing months of online discussions into two days of direct product conversations.”

Zak, team lead sales at Uplatform.

Last year, you highlighted advances in platform customisation and discussions around AI/personalisation. What new features, enhancements, or innovations will you be showcasing or previewing on Stand R60 this year?

This year our conversations are becoming more execution-oriented. Rather than presenting technology as a concept, we want to show how operators can use platform flexibility to make faster commercial decisions.

We also expect many discussions around personalisation, data usage, and operational automation — but always through the lens of measurable business outcomes rather than trend-driven experimentation.

In a competitive tech landscape, what truly sets Uplatform apart for operators looking to grow profits and build top-tier brands — and how will you demonstrate that value to visitors during the two expo days?

Technology alone is rarely the differentiator anymore. Operators win through execution. What we believe distinguishes Uplatform is the combination of product breadth, localisation capability, operational tooling, and the flexibility to adapt to different business stages.

Some operators need launch acceleration. Others need growth infrastructure or stronger retention mechanics. Our goal at Stand R60 is to make those conversations practical. Instead of generic demos, we’ll focus on real business scenarios: entering a market faster, reducing operational overhead, expanding content strategy, improving player engagement, and supporting sustainable scaling.

How does iGB L!VE fit into your bigger plan for bringing new, custom-made solutions to the market? And what kind of feedback from operators or market insights are you most hoping to collect at the show?

Events remain one of the strongest feedback loops for product evolution. iGB helps us validate assumptions directly with operators, especially around launch expectations, localisation requirements, integration priorities, and operational bottlenecks.

“What we believe distinguishes Uplatform is the combination of product breadth, localisation capability, operational tooling, and the flexibility to adapt to different business stages.”

Zak, team lead sales at Uplatform.

We see iGB L!VE as an opportunity to validate market assumptions directly with operators and better understand what is shaping their next stage of growth. We’re particularly interested in where current platform setups create limitations, whether through slow launch cycles, integration complexity, or challenges with scaling across markets.

Another key topic is how localisation expectations are evolving, as operators increasingly require more than language adaptation and expect market-specific experiences. We also want to understand how much control operators expect over branding, product configuration, and operational flexibility. On AI and automation, we expect strong discussions focusing less on trends and more on measurable business impact. That’s why listening is as important for us as showcasing.