Kate Puteiko, BGaming: “We try to do stuff that doesn’t exist”

Shows & conferences - 3 October, 2025

During the latest edition of SBC Summit Lisbon 2025, Focus Gaming News spoke to Kate Puteiko, Chief Marketing Manager at BGaming, to discuss the viral success of the company's new title, Aviator Masters, and its wider strategic vision.

Puteiko acknowledged the game has "really become a viral hit," a result that was "a bit of a surprise for us because it was kind of an R&D game." She explained the project was a conscious effort to move away from market saturation, noting, “We have noticed this kind of crash fatigue within the players and the operators.”

Instead of another high-stakes crash game, the goal was to create a different kind of experience. “We wanted to create something exciting, also really satisfying, oddly satisfying to be honest,” Puteiko said. She then pointed out that the key to the game's success is the "multi-layered anticipation" built into the gameplay, which makes it exciting at many different points.

However, the game’s journey to success wasn't immediate. Puteiko revealed that its initial reception was "pretty much mediocre." The reason, she believes, is that "everybody is a bit afraid of innovation. You have no reference to everything, and you need to kind of gamble, even on the casino side, if you want to place it on some visible position or not, because you don't know how it will perform."

The turning point came when major clients focused on streamer traffic recognised the game's potential "to drive new players, to entertain existing players and so on." This sparked a chain reaction, with influencers, affiliates, and other casinos taking notice, allowing the game's popularity to "build up and up and up."

Discussing the company's innovative culture, Puteiko said the team is "all about going above and beyond," clarifying that "it's not for some kind of nice phrase or something but that's how it works actually."

Looking ahead, she outlined BGaming's focus on three distinct development streams: casual/instant games like Aviator Masters to drive traffic; refreshing and advancing classic games; and a third stream that is "all about entertainment." This involves creating "much more complex games with buy bonuses, super buy bonuses, very much streamers oriented," such as the company's Snoop Dogg Dollars title, with plans for more branded games featuring "cinema titles and maybe sport titles."