Yevhen Krazhan, GR8 Tech: “Our sportsbook iFrame solution offers operators the flexibility they crave”
Yevhen Krazhan, chief business development officer at GR8 Tech, discusses what operators really need to stay competitive in the sports betting industry.
Exclusive interview.- As sports betting operations grow more complex and competitive, experienced operators are facing a clear and pressing challenge: how to gain ultimate control over their product without shouldering the full weight of in-house operations. From personalisation and risk management to regional adaptation and UX customisation, the demands are high — and so is the cost of compromise.
Focus Gaming News sat down with Yevhen Krazhan, chief business development officer at GR8 Tech, to discuss what operators really need to stay competitive, how control is becoming the defining advantage, and why GR8 Tech’s high-performance iFrame solution is built to meet this challenge head-on.
What are operators most worried about when it comes to evolving their sportsbook operations?
The most interesting challenges usually come from experienced operators — those who already know their markets, understand their products, and are looking for an edge. Since they are our core audience, I have gained a solid understanding of what typically drives them. One of the most consistent themes is the need for control.
When experienced operators ask for more control, it is rarely about micromanaging every detail and more about flexibility and stability. They want to adapt, customise, and differentiate quickly, tailoring experiences across different geographies, languages, and audience preferences, and need a reliable solution that minimises risks of lost opportunities and revenues. The desire for control usually stems from wanting to shape the user experience, bonuses, campaigns, RTPs, odds, margins, manage risks, and tailor content to their audience — without the headache of internalising everything themselves.
This is where GR8 Tech‘s high-performance Sportsbook iFrame solution really shines, offering the operators the flexibility they crave. They can easily customise the UI to match their brand, leverage AI-driven personalisation for content, and get real-time risk management without dealing with the complexity of maintaining an in-house sportsbook. We handle sportsbook complexities like trading, risk operations, and market volatility so that operators can focus on the rest: marketing, effective CRM campaigns, and growth.
In other words, ultimate control empowers operators to respond quickly to market needs, maximise revenues, and maintain a stable, high-performing platform. That’s exactly what our iFrame offers. It’s a flexible, scalable solution that gives operators the control they need to grow and differentiate.
“Ultimate control empowers operators to respond quickly to market needs, maximise revenues, and maintain a stable, high-performing platform.”
Yevhen Krazhan, chief business development officer at GR8 Tech.
You mention that “control” doesn’t necessarily mean owning every aspect in-house. How does flexibility in differentiation and responsiveness to market demands compare to full ownership?
Operators can still retain ultimate control over branding, content, and user experience, but without the burden. Full ownership might give total control, but it comes with a heavy price: constant upkeep, managing technology, development, and internalising expertise. With our solution, operators can scale quickly, adjust to new trends, and focus on growth, while we handle the complexity and offer tools like video streaming, and sports bonuses. So, they get the best of both worlds: control over their product with the flexibility to adapt without the day-to-day operational stress.
“With our solution, operators can scale quickly, adjust to new trends, and focus on growth, while we handle the complexity and offer tools like video streaming, and sports bonuses.”
Yevhen Krazhan, chief business development officer at GR8 Tech.
What are the biggest challenges operators face when balancing customisation with the stability of outsourced expertise?
Some major pain points include limited UI customisation, slow performance during peak times, and a lack of control over odds. Operators also struggle with payment integration issues and handling customer disputes since the provider manages key aspects of the sportsbook.
To get the best of both, operators should look for a provider that offers customisable API integrations and UX adjustments, along with flexible but robust risk and odds management to maintain strategic control.
Our Sportsbook iFrame is the ultimate solution for all operators’ needs: deep customisation, from UI and content to AI-driven personalisation while ensuring the stability of fully managed trading and risk protection. Our platform can handle peak traffic with no or very minimal downtime; we sustain 99.96 per cent uptime. With us, operators never have to choose between differentiation and reliability—they get both. That is the true meaning of high-performance solutions.
How does GR8 Tech’s approach help operators find the right balance between control, flexibility, and stability?
We are all about listening to operators and understanding their unique needs, rather than pushing pre-packaged solutions. We take a client-focused approach, working closely with operators to unpack their needs layer by layer. This helps us provide a tailored solution that offers the right balance. Instead of insisting on alternative solutions, we really dig into what the operator needs — whether it’s customisation, market adaptability, or simplifying complex operations — and then deliver a solution that aligns with those priorities.
For example, one of our clients needed a solution for managing multiple wallets on their platform. In collaboration with them, we co-designed the multi-wallet iFrame integration, allowing the operator to maintain complete control over user experiences and transactions while keeping operations efficient and scalable. Together, we solved their immediate challenges and, in the process, built the foundation for our own proprietary crypto platform that is currently under active development. This shows how we work with operators to build solutions that help them grow, based directly on their input.
Looking ahead, how do you see the concept of “control” evolving in sportsbook technology and operations over the next few years?
In my opinion, control in sportsbook technology will be less about owning every piece of the operation and more about having the flexibility to shape the player experience. Operators will prioritise simplified customisation: focusing on user interface, content, and engagement while relying on trusted partners for infrastructure. The key will be having the right tools to adapt and optimise without getting weighed down by backend challenges, ensuring high performance, agility, and long-term stability. Our large turnkey clients always seek ways to gain more control of the platform and we certainly support them in win-win scenarios.
In the next few years, we’ll see even more AI-driven automation, allowing operators to personalise content and odds dynamically while adapting to regional preferences and local market behaviors with precision. Modular sportsbook solutions will allow operators to mix and match features without a full rebuild. With multi-wallets, crypto, and an ever-evolving technological landscape, control will be about quick adaptation to new markets and player behaviors. This is exactly the direction we are investing in. Our strategic mission is to become the #1 sportsbook-driven platform — by giving operators the ultimate tools to control, differentiate, and dominate their target markets.
