William Hill US names new CMO

The company continues its expansion in the US amid a sports betting legalisation boom.

US.- William Hill US announced this week the appointment of Sharon Otterman, an industry leader in marketing with experience working for prominent, best-in-class companies, as its new Chief Marketing Officer (CMO).

Otterman joins William Hill US from the Madison Square Garden Company, where she served as Executive Vice President and Chief Marketing Officer. She was also Senior VP and CMO at NBC Universal from 2009 to 2015, and VP of marketing at ESPN. “The popularity of sports betting has never been higher,” said Otterman. “I am thrilled to join William Hill, the international leader in this industry, to help serve an expanding, engaged customer base.”

Joe Asher, Chief Executive Officer, William Hill US, said: “We are thrilled to welcome Sharon to our rapidly-expanding team at William Hill, particularly during such an exciting time in our growth process. Sharon is a proven leader and we are thrilled that we could pull her away from one of the most high-profile jobs in sports marketing to join William Hill.”