William Hill US announces expansion
The company has expanded into two more states as part of a move to offer sports betting services.
US.- William Hill US has announced that it will expand to West Virginia and Mississippi in order to develop the up and coming sports betting industry in the country. While the company didn’t specify where it is set to operate, it mentioned that it reached an agreement with a casino partner.
“William Hill will provide retail and mobile/online sports betting to a soon-to-be-announced casino partner in West Virginia,” reads the statement released by the company on Friday. As revealed by William Hill, the agreement also includes 11 casinos in Mississippi and is also in discussions with operators about sports betting deals that would cover a further fourteen US states.
Subject to regulatory approvals, William Hill will provide sports betting risk management services and its proprietary technology for both retail and on-premises mobile sports betting to the following casinos: Hard Rock Casino Hotel & Casino Biloxi, Island View Casino Resort (Gulfport), Palace Casino (Biloxi), Treasure Bay Casino (Biloxi) and WaterView Casino (Vicksburg), in addition to six other casinos in Mississippi. All properties are expected to be live by the end of August pending granting of licences.
William Hill CEO Philip Bowcock said: “It has been an excellent start for us since PASPA was overturned. We have built on our existing business in Nevada which is number one and growing and in Delaware where we are risk manager for the entire state. We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be market leader in Mississippi with these eleven casino agreements. The team continue to engage in discussions that cover a further fourteen states and they are doing a tremendous job.”
William Hill US CEO Joe Asher commented: “We have had a great start in New Jersey and our team is working hard to launch our mobile product there, as well as getting ready to go live in Mississippi, West Virginia and elsewhere, subject to regulatory approval. There is a lot happening and we are very proud of our team.”
