William Hill and Prairie Meadows sign sports betting deal

The sportsbook operator and Prairie Meadows have started plans for a possible sportsbook in Iowa.

US.- William Hill and Prairie Meadows Racetrack & Casino announced this week an innovative partnership that will make the former the casino’s official sportsbook operator of the Iowa facility if sports betting becomes legal in the state.

If legalised, William Hill will partner with Prairie Meadows to operate a sports book at the casino, subject to the approval of Iowa gaming regulatory authorities, explained William Hill. If approved, William Hill will operate a more than 8,600 square foot sportsbook on the casino’s Level 4, near the property’s racing centre. The area will feature a new bar surrounded by state-of-the-art video wall technology for viewing sporting events and with live betting odds.

“We are excited about the prospect of sports betting in Iowa and are thrilled to partner with Prairie Meadows to be ready for the day when sports betting is legal in the state. We are building a first-class sports book that will make Prairie Meadows the place to bet and watch the games,” said Joe Asher, CEO of William Hill US.

“Prairie Meadows is thrilled to partner with William Hill, the best name in sports betting, to establish a world-class sports betting experience for our guests,” said Gary Palmer, President and CEO of Prairie Meadows.