Virginia Lottery and Virginia Council on Problem Gambling launch annual responsible gaming initiative
The campaign reminds players that tickets are not an appropriate gift for minors.
US.- Lotteries in the US have begun their annual responsible gifting campaigns. The Virginia Lottery and the Virginia Council on Problem Gambling (VCPG) have launched an initiative to remind players that lottery tickets are not an appropriate gift for anyone younger than 18 using the line “Scratchers for Kids? Scratch that Idea!”
There’s a public service announcement (PSA) plus social media and paid media. It’s the 18th year that the Lottery has worked with VCPG, the National Council on Problem Gambling (NCPG), the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University and lottery corporations on such a campaign
Virginia Lottery executive director Khalid Jones said: “The Lottery has one of the most recognized brands in Virginia, and we’re using that equity to spread the word that Lottery tickets are never an appropriate gift for minors. It’s part of our commitment to presenting and marketing our games in the most responsible and ethical manner.”
Carolyn Hawley, president of the Virginia Council on Problem Gambling, added: “We are proud to partner with the Virginia Lottery to remind adults that lottery tickets should never be given as gifts or stocking stuffers to children. Underage gambling exposure can have a serious long-term impact on a young person’s life.”
In October, Virginia sports wagering totalled $831.6m, up 19.5 per cent year-over-year and 12.6 per cent from September. Of the total handle, mobile wagers totalled $824m and retail bets $7.6m. According to the report, adjusted gross revenue (AGR) was $75.3m. Mobile operators registered $74.5m, and retails $739,551.
