Treasure Island in Las Vegas to join Accor’s Handwritten Collection
The property will be renamed.
US.- Accor has added Treasure Island Casino in Las Vegas to its Handwritten Collection. To be operated under a franchise agreement with Accor, the property will be renamed as Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection.
The deal with Accor includes brand support along with services such as sales and marketing, and distribution and loyalty scheme.
Camil Yazbeck, global chief development Officer at Accor, said: “The city’s tagline is ‘What happens here, only happens here’, and certainly there is no other place in the world where a collaboration of this scale and significance could come together. The union of Treasure Island and Handwritten Collection creates a one-of-a-kind guest journey, where connections are treasured, wonder is discovered, and every stay is a narrative waiting to unfold.
“We are incredibly proud to partner with Mr. Ruffin and confident that together we can create a bigger and bolder future for this iconic hotel now that it sits within the Handwritten Collection portfolio and part of the Accor network.”
Phil Ruffin, owner of Treasure Island – TI Las Vegas Hotel & Casino, added: “Treasure Island has long held a special place in the story of Las Vegas, and I am certain that Accor and Handwritten Collection will further enrich its legacy and attract new generations of guests and visitors. This next chapter brings new energy to the resort while preserving its unmistakable spirit. We are proud to align with Accor – a global leader in hospitality whose values resonate deeply with ours, and we look forward to a successful and long-lasting partnership.”
Thomas Dubaere, CEO PM&E, Accor Americas, commented: “We are thrilled to bring Accor to Las Vegas and to provide our ALL Accor members and guests here in the United States, as well as those visiting from around the globe, with an incredible opportunity to stay at this emblematic property – now the largest Accor hotel in the world. The addition of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is a milestone achievement, not only for our Handwritten Collection portfolio, but for Accor’s growing presence of exclusively selected properties in the US market.”
Last year, Treasure Island opened its new 3,089-square-foot sportsbook.
