TotoGaming wins Gold Award at MAD OVER MARKETING 2025
TotoGaming’s ongoing initiative “Power Has No Gender,” now in its fourth consecutive year, has been named the winner and awarded the Gold Award at the Mommy 2025 Awards.
Press release.- Each year, the Mommy Awards highlight standout contributions in marketing, celebrating campaigns that are bold, creative, unexpected, and, most importantly, meaningful.
In 2025, TotoGaming was honoured with two Mommy trophies: one for the “Power Has No Gender” initiative, and another for TotoGaming’s Romania-based launch campaign featuring football legend and TotoGaming Sport Ambassador Luís Figo.
The “Power Has No Gender” movement began in 2022, with its first awards ceremony recognising female athletes who had contributed to Armenian sport through their success. TotoGaming’s team launched the initiative to challenge long-standing stereotypes that associate sports primarily with men and reserve true success in the field for them.
Since then, the movement has grown significantly. Today, it recognises not only athletes but also women across various industries who are breaking barriers and reshaping norms.
Tereza Tokmajyan, chief marketing officer at TotoGaming, said: “Power Has No Gender is not just a campaign, it’s a reflection of our unwavering commitment to breaking stereotypes and honouring stories of strength, perseverance, and achievement. Being recognised with the Mommy 2025 Gold Award is a meaningful acknowledgement that our message is making an impact across borders. It inspires us to continue driving positive change wherever we can.”
In 2025, the initiative carried the slogan “The Mark of Your Power,” underscoring that success is not defined by gender, but by the influence we leave behind. It sent a clear message: everyone has the strength to shape their path, whether it’s making groundbreaking discoveries, excelling in sports, or pushing the limits in any field.
The Mommy BEST GLOBAL CAMPAIGN 2025 Gold Award is one of the strongest proofs that these messages are being understood and truly valued.
