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FIRST.bet appoints former DraftKings SVP Ian Bradley as co-CEO

Exclusive interview - Meet UltraCup: the FIRST.bet solution built to stop operators losing players to rival apps mid-tournament - Tom Light, CEO at FIRST.bet.

Tom Light, FIRST.bet: “UltraCup reflects exactly where we believe sportsbook technology is going”

FIRST. Sports Betting Supplier. EGR B2B Awards 2026.

FIRST.bet wins Sports Betting Supplier at EGR B2B Awards