FIRST.bet brings the FIRST Cigar Lounge to SiGMA World

FIRST.bet brings the FIRST Cigar Lounge to SiGMA World

The outdoor lounge will offer cigars, whisky, rum and tattoo artists, with meeting space for operators and partners throughout the expo.

Key takeaways:

  • FIRST.bet will host the first cigar lounge in SiGMA’s history at SiGMA World Rome in November.
  • The outdoor lounge will be located between Hall 4 and Hall 6 and remain open throughout the expo.
  • Delegates will have access to cigars, whisky, rum and comfortable seating away from the main show floor.
  • Two tattoo artists will work in the lounge throughout the event.
  • Operators and platform partners can book meetings in advance to secure priority seating, subject to availability.

Press release.- FIRST.bet will host the first cigar lounge in SiGMA’s history at SiGMA World in Rome this November.

The FIRST.bet cigar lounge sits outdoors between Hall 4 and Hall 6 and will be open every day of the expo. Delegates will find cigars, whisky, rum and comfortable seating, set apart from the noise of the show floor. The lounge is marked on the SiGMA World floor map.

The tattoo artists are back too. At SBC Summit Lisbon, more than 200 delegates left the FIRST.bet stand with a new tattoo. In Rome, two artists will be working in the lounge throughout the show, for anyone who wants a souvenir that lasts.

The FIRST.bet team will be based in the lounge for the whole show, hosting meetings with operators and partners.

The FIRST.bet Cigar Lounge is open to all delegates throughout SiGMA World Rome. Operators and platform partners are encouraged to book meetings in advance to secure priority seating, as availability is limited.


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FIRST.bet SiGMA World 2026