TonyBet signs sponsorship deal with Canadian Premier League
The online gaming firm will become the CPL’s official sports betting and online casino partner.
US.- The online gaming firm TonyBet has signed a multi-year sponsorship deal with the Canadian Premier League (CPL). Tonybet will become the soccer league’s official sports betting and online casino partner and the presenting partner of the CPL’s Match of the Week broadcast on OneSoccer, the league’s broadcast media partner.
TonyBet will also sponsor CPL’s Predictor contest, where fans predict outcomes of matches during the leagues’ fifth season.
Mark Noonan, commissioner of the CPL and CEO of the Canadian Soccer Business, said: “We are excited to add TonyBet to our growing roster of CPL sponsors. We look forward to working with them on experiences that engage our fans and enhance what it means to be a supporter of the CPL and Canadian soccer in general.”
Alex Haig, country manager of Canada for TonyBet, added: “We are delighted to get behind the CPL and to take our brand to a growing and passionate fan base. With the CPL being one of the fastest growing leagues in Canada tonybet is excited to build and enhance the fan experience.”
In 2022, TonyBet Group signed a deal with the sports betting integrity monitoring company US Integrity ahead of its launch in Ontario’s sports betting market. US Integrity provides TonyBet with integrity monitoring services. It also assists the firm with conducting analysis across its data sets to identify irregularities in wagering patterns.
Ontario igaming wagers hit $26.5bn in first year
In just one year, the new legal igaming market in Ontario generated CAD$35.6bn ($26.5bn) in wagers and approximately $1.4bn in gaming revenue. That places the Canadian province among the top five igaming jurisdictions in North America, according to iGaming Ontario (iGO).
Ontario was the first Canadian province to launch an open, regulated igaming market on April 4, 2022. Since then, more than 1.6 million active player accounts on websites run by over 40 operators with agreements with iGaming Ontario have made the province a highly competitive market.
