TaDa Gaming’s global roadshow sambas into São Paulo for SiGMA South America 2026
TaDa Gaming lands at SiGMA South America 2026 to showcase its ‘One Beat Ahead’ strategy, featuring massive growth metrics from the Brazil-centric ‘Lucky’ series, high-impact celebrity collaborations with Yuri Brida, and a suite of next-gen gamification tools, including the new ‘Highlights’ social sharing feature.
Press release.- TaDa Gaming will field its senior teams at Stand N105, SiGMA South America in São Paulo, Brazil, this April 7 – 9, putting the spotlight on new releases and fish-shooting games, alongside the latest additions and enhancements to its award-winning player engagement tools.
As Brazil’s igaming ecosystem continues to evolve and regulate, TaDa Gaming’s ‘One Beat Ahead’ strategy aims to better understand player demands, build the right products faster, and deliver Brazil-centric localisation to enhance engagement and retention.
Known for its glocalisation strategy – global core mechanics/local content – as applied to all its releases, TaDa Gaming’s ‘Lucky’ slot series has overdelivered on all KPIs across Brazil.
Latest addition, Lucky Macaw, generated a 600 per cent uplift in new player sign-ups and 370 per cent in bets wagered within the first month of release, while original game, Lucky Jaguar, is still a player favourite in operator lobbies across Latin America.
Branded games are a leading part of the new offering for 2026. A successful collaboration with Brazilian streamer Yuri Brida delivered 5,000,000 total views and 225 minutes of game livestreams in one month alone, while Yuri has pulled in an average of 40k viewers per stream since beginning the collaboration.
This led to the launch of TaDa Gaming’s first celebrity co-branded release, Fortune Yuri 500, which features the peer-reviewed Ex-NUDGE feature. Following the success of this release, and with active input from Yuri for more content insights specifically for the Brazilian markets, new iterations are currently in production, with the preliminaries of two new titles to be revealed exclusively at SiGMA South America.
TaDa Gaming will also showcase its multi-vertical portfolio of high-engagement new releases, including Bison Fortune Coins; Chicken Dash 10000; Gold Mine Express; and the fish-shooting title, Circus Jackpot.
Visitors to Stand N105 can learn how the innovative content provider delivers flexible customisation capability through these branded games, giving operators new ways to create exclusive content and highlighting TaDa Gaming’s differentiation skills and creative brand awareness in the Brazilian market.
With gamification always a priority for TaDa Gaming, award-winning GiftCode has been optimised with the new addition Hot Hand. This leverages GiftCode’s instant reward capability with boosted engagement: while the new tool, Highlights, enables players to store, rewatch and share their most important experiences on social media, creating authentic user-generated content.
In addition to delivering retention for operators, these updates expand collaboration opportunities with affiliates, a key part of TaDa Gaming’s 2026 growth strategy.
Ray Lee, director of Business Development at TaDa Gaming, commented: ‘Through our Brazilian certification, regulatory know-how and continuous high-quality releases, we have built significant brand awareness across Brazil specifically and Latin America overall. “One Beat Ahead” brings added value to our partnerships and affiliate relationships, enabling us to deliver constant improvement and growth for our stakeholders.
With the teams from business development, account management and marketing all ready to welcome everyone to Stand N105, we look forward to sharing updates and insights, driving the next stage of development throughout South America.’
