Switzerland: Mycasino to sponsor Champions Hockey League
Grand Casino Luzern’s online gaming brand Mycasino has become an official sponsor of the Champions Hockey League.
Switzerland.- Mycasino, the online gaming brand belonging to Switzerland’s Grand Casino Luzern, has sealed a deal to sponsor the European ice hockey competition, Champions Hockey League (CHL).
The deal will begin from the 2021-22 season, which starts this week. Mycasino will be an official sponsor for CHL games in Switzerland and will be able to advertise at Swiss teams’ home games.
It will also gain digital activations and rights, and its logo will appear in highlights videos on the CHL’s social media channels when they feature Swiss teams.
CHL chief executive Martin Baumann said: “The brand is a leader in its market and is known for providing innovative products and services of the highest quality produce and offer and thus share the attributes that the CHL gives to European ice hockey.”
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The CHL has also signed a “purely digital agreement” with the Swiss sports betting platform Sporttip. The platform will place a betting widget tailored to Swiss fans on the CHL’s website and in the official CHL app to show live odds.
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