The Swedish operator has partnered with a convenience store chain to pilot the new technology.
Sweden.- The state-run operator Svenska Spel has launched a pilot project with convenience store operator Pressbyrån to test “coupon free” purchasing of national lottery tickets.
The pilot, which is taking place at four stores in Stockholm, Jönköping, Östersund and Kalmar, aims to permit retailers to maximise floor space.
The new system allows customers to instantly select their national lottery numbers through a digital screen connected to Svenska Spel’s lottery network, dispensing with the need for coupon counters.
Customers will need to verify their Swedish social security ID at the checkout and coupon numbers will be stored to digital accounts.
The initiative followed complaints from retailers about the amount of space coupon counters occupied in stores, and the need for staff to manually input numbers.
Torgny Lilja, Svenska Spel’s in-store innovation project manager, said: “The advantage for Pressbyrån’s employees is that they also save time by not having to top up coupons and update campaign material.”
As part of its environmental responsibility mandate, Svenska Spel aims to become the first lottery operator in Europe to go 100 per cent paper-free.
The company’s revenues fell by 8.2 per cent in Q3.
Meanwhile, igaming revenue in Sweden has climbed year-on-year despite new deposit limits.