Strive Gaming names Haig Sakouyan as VP of client success

Sakouyan will be responsible for providing service and experience to B2B customers and their end-users.

Canada.- Strive Gaming has named Haig Sakouyan as VP of client success. He joins the company from Bally Interactive, a subsidiary of Bally’s Corporation. In his new role, he will be responsible for providing service and experience to Strive Gaming’s B2B customers and their end-users.

With 19 years of experience in the gambling sector, Sakouyan has been involved in 18 retail and online launches across the US for both casino and sportsbook operations. At Bally Interactive, he served as B2B vice president following its acquisition of sports betting technology provider Bet.Works.

He worked with partners such as Elite Casino Resorts, theScore, and Rushmore Gaming, and oversaw BallyBet B2C launches. Previously, he worked as director of B2B Services at Rush Street Interactive.

Max Meltzer, chief executive of Strive Gaming, said: “Haig is an experienced and respected executive within the industry and is a key hire for us if we are to deliver on our slogan of ‘performance at scale.

“His involvement in the launch of 18 retail and online sportsbooks and casinos gives him unrivaled insight into the process operators must go through and from this he will be able to ensure our partners receive the best service and support in the market.

“Haig joins Strive Gaming at a time when there is incredible momentum behind the business with licences already secured in Arizona and Colorado and with applications in progress in other states, and I look forward to working closely with him as we move towards going live with our first partners.”

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