Stake and ICONIC21 launch 18-table dedicated live casino studio in major industry deal

ICONIC21 has launched a dedicated live casino studio for operator Stake, featuring 18 customised tables to deliver an exclusive branded environment and enhance player loyalty.

Press release.- ICONIC21 has launched a dedicated live casino studio in partnership with Stake, the world’s leading brand in the online entertainment category.

The studio features 18 tables, customised to reflect Stake’s brand, including custom table felts, bespoke decor, personalised uniforms – all in a live environment designed specifically for Stake.

Dedicated live environments are key differentiators for major operators. A branded studio offers not only beautiful aesthetics, but it signals exclusivity, establishes a cohesive identity, and fosters player loyalty that shared tables cannot match.

For Stake, with its strong brand presence, a live studio that reflects its identity is a logical extension of its product strategy.

For ICONIC21, the Stake studio exemplifies the company’s core capabilities. The provider operates with a lean, focused team, avoiding the organisational complexity that can slow down larger providers.

This structure allows ICONIC21 to offer partners speed without compromising quality. Every aspect of the Stake studio, from felt, uniforms, décor, and more, was produced to specifically reflect its brand.

ICONIC21 has built considerable presence across the industry in a short space of time, through agreements with leading aggregators and operators, a portfolio that continues to gain traction, and dedicated studio builds that are setting a new bar for speed and quality.

The Stake partnership is the latest confirmation of a trajectory that has been clear for the provider.