ICONIC21 brings the Football Cup to life with limited-edition branded games and its first network tournament
Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack showcase ICONIC21’s fastest customisation technology yet, launching as part of the provider’s first network tournament, ICONIC Showdown.
Press release.- ICONIC21 has launched several limited-edition, fully branded games to mark the football season, showcasing its latest customisation technology. Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack each immerse players in the Football Cup atmosphere through distinct production techniques, demonstrating how quickly and smoothly ICONIC21 can deliver custom-built content.
Multiple games with multiple customisation approaches
Football Cup Roulette uses green screen technology to place the entire roulette environment inside a football-inspired setting, immersing players in the tournament mood.
Football Cup Blackjack 360 takes ICONIC21’s RNG blackjack table and shows how easily and effectively it adapts to a full seasonal rebrand, proving how flexible the format is when speed and visual impact matter.
Football Cup Gravity Blackjack is the most ambitious of the three. Built using ICONIC21’s latest LED technology, the table was customised quickly and combined with the Gravity Series’ signature multiplier mechanics. The result sits on fully custom felt with a football gate and bespoke 3D-printed decorations, creating a table that feels genuinely built for the occasion rather than just dressed for it.
On top of the above, the provider previously launched Soccer World Championship, a dedicated slot title, alongside portfolio staples, The Kickoff and Top Card, which have received multiple branding and UI/UX enhancements timed to the football season. Together, the titles clearly demonstrate what ICONIC21 can deliver when speed and customisation are treated as equally non-negotiable.
ICONIC showdown
The games mentioned above are part of ICONIC21’s first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July, through the quarter-finals, semi-finals and the big final. The tournament includes an array of 11 games in total, with 1,000 winners sharing a prize pool of €50,000.
Edvardas Sadovskis, chief product officer at ICONIC21, said: “What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic. That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
This promotional launch reinforces ICONIC21’s growing track record of building branded content with the speed and polish that has become the provider’s calling card.
