Spotlight Sports Group and Diario AS enter collaboration agreement
Spotlight Sports Group has entered into an agreement with the sports publisher Diario AS to collaborate on the Spanish-language site AS.com.
Spain.- Spotlight Sports Group, the technology and content company that operates the UK’s Racing Post, has entered into a collaboration agreement with the third-ranked Spanish sports publisher Diario AS.
The companies will aim to generate “high-value revenue streams”, with Spotlight providing AS.com with Spanish language betting content, affiliate technology and AI-based automated content generation.
Spotlight said it would supply proprietary data sets, SEO, social media and real-time CRM support services, revenue optimisation management and smart content modules, bet builders and free-to-play products.
Gonzalo Teubal Rodriguez, chief digital officer at AS.com, said: “This partnership is a win-win for AS.com. It will deliver a world-class purpose-built platform for millions of sports fans built on the foundations of Spotlight Sports Group’s affiliate technology and empower our users by giving them access to quality content and intuitive betting information and tools.
“It’s a chance to build a long term partnership with a like-minded global publisher while creating a sustainable revenue model to complement our core publishing business.”
Harry von Behr, managing director for sport at Spotlight Sports Group, said: “We are thrilled to have created this true partnership with AS.com.
“They are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology.
“This partnership positions Spotlight Sports Group as a leading provider of sports betting affiliate and engagement technology across the global publishing sector.”
In September, Spotlight Sports Group announced its acquisition of fantasy sports and sports betting company Alarm Sports Network (ASN) as it expands its reach in North America.
