The deal will increase Spotlight´s exposure in the North American sports wagering market.
US.- Spotlight Sports Group has announced its acquisition of fantasy sports and sports betting company Alarm Sports Network (ASN).
ASN brands such as Fantasy Alarm, Wager Alarm, DFS Alarm and Fantasy Rundown will join Spotlight’s Pickswise platform. London-based Spotlight said the deal will increase its exposure in the North American sports wagering market.
Spotlight CEO Alan Byrne said: “This acquisition immediately accelerates our growth across North America with the addition of proprietary technology and authoritative, scalable content.
“We are delighted to be joining forces with a vastly experienced management team steeped in fantasy sports and sports betting expertise.
“ASN will also broaden our business-to-business footprint through partnerships with Yahoo, FTN Network, SiriusXM and others. This is a transformative deal for Spotlight Sports Group.”
ASN president Rick Wolf added: “This deal creates a powerhouse sports betting and fantasy sports business, proven to drive revenue with engagement-led solutions.”