Sports betting grows in the US

SBTech EGR Nordics Awards

SBTech completes hat-trick of EGR Nordics Best Sports Betting Supplier Awards.

SBTech and GAN have signed an agreement to operate sports betting industry throughout the US.

US.- The American sports betting market could be approved in several states once the US Supreme Court releases the highly expected resolution. Over 18 states are interested in legalising the industry, but under the Professional and Amateur Sports Protection Act of 1992 (PASPA). Currently, only four states are able to operate sports betting: Nevada, Oregon, Delaware and Montana.

As New Jersey has taken the demand to the Court, a national approval of sports betting is a serious possibility. Therefore, major brands have expressed their projects to develop the industry, like SBTech, the leading supplier of sports betting solutions to the online betting and gaming industry in regulated markets worldwide.

SBTech revealed yesterday that they have signed an agreement with GAN, a major B2B supplier of internet gaming enterprise software-as-a-service solutions to the U.S. land-based casino industry. SBTech will now supply real-money sports betting services to GAN’s diverse portfolio of U.S. casino operator clients.

Richard Carter, CEO of SBTech, commented, “GAN is a licensed, trusted partner to more than a dozen U.S. casino operators and is equipped with unique intellectual property and a proven track record in delivering and growing internet gaming businesses in the U.S. This partnership is a logical step for SBTech and allows the company to rapidly introduce its sports betting technology and services to a wide range of U.S. casinos with a view to being the first provider to settle a U.S. sports bet online and on-property in states such as New Jersey and Pennsylvania, in close collaboration with GAN.”

Dermot Smurfit, CEO of GAN, commented, “GAN has been asked by several clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned. We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, U.S. licensing suitability, ability to integrate seamlessly with GAN’s enterprise software platform and the sophistication of their managed sports services. We are delighted to announce this strategic relationship with SBTech.”

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