The sports technology firm has partnered with the college football organization for the 2022/23 season.
US.- Sportradar has announced a partnership with Bowl Season, becoming an official partner of the college football organization for the 2022/23 season.
The sports technology company will act as an advisor to the organization as it analyzes the best way to enter the sports betting market in a responsible way. It will also identify commercial opportunities.
Through the deal, Sportradar will also sponsor the Bowl Season’s Annual Meeting, with a focus on educating its members on sports betting. It also includes the opportunity to add Sportradar’s Integrity Services.
Sportradar chief commercial officer, Ed Blonk, said: “Millions of sports fans look forward to Bowl Season each year. We see untapped potential in the collegiate sports space, and this multifaceted partnership will help the organisation enhance an already exciting experience for their fans and reach a broader audience.”
Nick Carparelli, Bowl Season executive director, added: “Sportradar’s expertise in creating immersive experiences for sports fans is a perfect fit for Bowl Season.
“Sportradar will be a great resource to Bowl Season, playing a major role at our Annual Meeting this coming spring and educating our membership on their wide array of services. We’re thrilled to partner with Sportradar and look forward to working with them.”