SOFTSWISS brings Ready. Set. Grow! campaign to SiGMA World 2026 in Rome

The company will showcase its 2027 iGaming Trends Report and discuss expansion strategies with operators.

Key takeaways:

• SOFTSWISS is bringing its Ready. Set. Grow! campaign to SiGMA World 2026 in Rome from November 3-5.  
• The company will launch its 2027 iGaming Trends Report to help operators assess market opportunities and navigate regulatory changes.  
• CMO Valentina Bagniya will join a panel discussion titled AI vs. Complexity: Can Tech Simplify Cross-Border Growth?  
• SOFTSWISS will also host the SiGMA Grand Prix karting tournament at Fiera Roma for networking and friendly competition.  

Press release.- SOFTSWISS is heading to SiGMA World 2026 in Rome to launch its Ready. Set. Grow! campaign and help operators prepare their business strategies for 2027. Alongside sharing its latest iGaming Trends Report and expert product consultations at stand H4-4029, the company will participate in key panel discussions regarding artificial intelligence and cross-border expansion.  

According to the 2027 iGaming Trends Report by SOFTSWISS, regulatory changes, competition, and shifts in player behaviour are among the key factors shaping market potential. Operators need reliable market intelligence to assess opportunities and make informed expansion decisions.

At SiGMA World, visitors will be able to collect the latest iGaming Trends Report by SOFTSWISS and discuss its findings with the company’s experts. These conversations will also cover how operators can turn market opportunities into business growth with SOFTSWISS products, including the Game Aggregator, the Casino Platform, the Sportsbook, and the Prediction Markets.

The discussion about growth will continue on the SiGMA World main stage, where Valentina Bagniya, CMO at SOFTSWISS, will join the panel AI vs. Complexity: Can Tech Simplify Cross-Border Growth? alongside Felipe Pastenes, CEO at Miela; Demos Katsis, deputy mayor of Limassol, Cyprus; and Olga Finkel, co-founder & partner at WH Partners.

The panel will also explore how artificial intelligence can help businesses assess new jurisdictions by analysing regulation, player behaviour, competition, and operational requirements. Speakers will also discuss where technology can simplify expansion planning and where local expertise remains essential.

Valentina Bagniya, CMO at SOFTSWISS, said: “As one of the final major industry events of the year, SiGMA World comes at a good time to validate plans for 2027. Operators are finalising their strategies and budgets, and everyone wants to know which markets are worth investing in next. But the more useful question is whether those markets make sense for their business. This is a chance to compare expectations with real market data, challenge assumptions, and make sure the plans for next year stand up to scrutiny.”

The “Ready. Set. Grow!” campaign will also come to life on the racetrack with the SiGMA Grand Prix by SOFTSWISS. Taking place at Fiera Roma on November 3-5, the karting tournament will bring industry professionals together for friendly competition and networking. SOFTSWISS will introduce its own award category and special prize in addition to those offered by SiGMA.

Industry professionals can meet the SOFTSWISS team at stand H4-4029 during SiGMA World 2026 to collect the latest iGaming Trends Report and discuss their growth plans.

Frequently asked questions (FAQs)

• What is the Ready. Set. Grow! campaign by SOFTSWISS? It is an initiative brought to SiGMA World to help operators discuss business growth strategies, evaluate local market conditions, and prepare their budgets for the upcoming year.  
• Where and when is SiGMA World 2026 taking place? The conference is scheduled to be held in Rome from November 3 to November 5.  
• What report will SOFTSWISS be releasing at the event? SOFTSWISS will present its 2027 iGaming Trends Report, outlining key factors shaping market potential such as regulatory changes and competition.  
• Where can attendees find the SOFTSWISS team during the conference? Visitors can connect with company experts at stand H4-4029.