SOFTSWISS unveils 2027 iGaming Trends report

Co-authored with WorldGaming, the fifth edition compares igaming with seven other sectors and examines how AI, regulation and localisation could shape industry growth.

Key takeaways:

• SOFTSWISS has released its 2027 iGaming Trends report, available to download for free.
• The fifth edition draws on a survey of more than 500 experts and an analysis of over 480,000 media headlines.
• A new “Beyond iGaming” chapter compares the sector with e-commerce, sports, film, gaming, streaming, e-pharma and crypto.
• Amazon Web Services, H2 Gambling Capital and Pentasia contribute insights on AI adoption, gross gaming revenue trends and recruitment.
• SOFTSWISS will present the report at SBC Summit Lisbon 2026, at stand B501, and host a panel discussion on September 29 at 16:10.

Press release.- SOFTSWISS presents 2027 iGaming Trends report – a benchmark for navigating the industry. Co-authored with WorldGaming (ex Clarion), the new edition features a cross-sector comparison and a new chapter drawing on expertise from beyond the sector, including Amazon Web Services.

The 2027 iGaming Trends report by SOFTSWISS is available to download for free. Based on a survey of over 500 experts and analysis of more than 480,000 media headlines, it is the biggest research tracking industry trends, shifts, and narratives. 

This year marks the fifth anniversary of the report that first brought together insights that the industry uses to plan ahead. Supported with Tier-1 case studies, it provides real-life examples of business growth, market expansion, and performance. 

The 2027 edition has the new ‘Beyond igaming’ chapter comparing iGaming with e-commerce, sports, film, gaming, streaming, e-pharma, and crypto in terms of market size, growth, regulatory load, and digital maturity. Looking outside the sector provides a broader perspective that proves iGaming’s economic footprint. 

Alexandra Kavelich, deputy CMO at SOFTSWISS, comments: “The next competitive advantage in igaming will not come from content alone. It will come from regulatory readiness, secure payment journeys, intelligent risk management, relevant customer communication, and platforms that can respond quickly to changing regulations. Fintech, e-commerce, and streaming have already set the standard in these areas. iGaming operators that adapt those lessons effectively will be better positioned to grow responsibly and profitably.”

WorldGaming (ex Clarion) – a general partner and co-author of the report – adds a regional outlook on how regulatory and market shifts will shape the industry in 2027, including which jurisdictions are projected to grow faster, the key trends to watch, and how important local roots really are for different markets.   

Robin Harrison, global content director B2B at WorldGaming (ex Clarion), explains: “The industry is simultaneously becoming more global and more local. Regulation, tax, payments, competition and player behaviour vary significantly from market to market. Scale can get you into more jurisdictions, but it definitely doesn’t guarantee success. The next generation of leading operators is the one that understands where the local friction is, how to ease it, and execute effectively.”

Non-igaming voices join pool of co-authors and partners 

The report features key findings and data from non-igaming experts:

• Amazon Web Services’ co-authored analysis of how AI is moving from pilots into production across gaming, betting, sports, media, and fintech, tracing the shift from AI as copilot to core workforce and from assistants to autonomous systems
• Dataset from H2 Gambling Capital on GGR growth, as well as trends for key regions and action points for businesses to keep up
• Pentasia’s hiring outlook, highlighting the skills and roles that are likely to shape the iGaming future 

Separating hype from reality: experts break down findings of report live 

SOFTSWISS will present the 2027 iGaming Trends report at stand B501 at SBC Summit Lisbon 2026. To discuss the key findings, the company will host the panel discussion “2027 iGaming Trends Report | Five Years of iGaming: Which Trends Endured, Which Faded, and What Comes Next?” at 16:10 on September 29.

Based on insights from the report, the panel will show which trends reflect genuine industry change, how early ideas have translated into business results, and what operators should focus on for the upcoming years.

Frequently asked questions (FAQs)

• What is the SOFTSWISS 2027 iGaming Trends report? It is an annual industry research report examining igaming trends, market developments and business priorities. The 2027 edition marks its fifth anniversary and is available to download for free.
• What data does the 2027 iGaming Trends report include? The report combines a survey of more than 500 experts with an analysis of over 480,000 media headlines, alongside industry datasets, case studies and external expert contributions.
• What is new in the 2027 SOFTSWISS report? The new “Beyond iGaming” chapter compares igaming with seven other sectors, including e-commerce, sports, streaming and crypto, across market size, growth, regulatory burden and digital maturity.
• Where will SOFTSWISS present its 2027 iGaming Trends report? SOFTSWISS will present the report at SBC Summit Lisbon 2026, at stand B501. A related panel discussion is scheduled for September 29 at 16:10.