SOFTSWISS introduces paid participation campaigns to enhance player engagement
The company has announced the launch of a new feature within its Jackpot Aggregator.
Press release.- SOFTSWISS has announced the launch of a new feature within its Jackpot Aggregator: Paid Participation Campaigns. This major update is designed to expand entertainment options for players while creating additional revenue opportunities for operators.
The new functionality enables operators to launch Paid Participation Campaigns – a format in which players contribute an entry fee to join jackpots, prize drops, multi-prizes, or the Prime Network Jackpot. In addition to placing regular bets in the participating games, players voluntarily opt into these campaigns, creating a premium experience with a limited number of participants. This structure increases players’ chances of winning, making the experience more dynamic and personalised.
From the operator’s perspective, Paid Participation Campaigns unlock a new revenue stream. The fees collected from players are allocated toward funding the prize pool, reducing the operator’s financial exposure. In addition, operators benefit from long-term partnerships with game providers whose titles are featured in these campaigns, driving mutual engagement and promotion.
Building on the success of the Prime Network Jackpot, which utilised a shared prize pool funded by multiple operators, the new Paid Participation Campaigns introduce a sustainable model where the prize pool is financed directly through player contributions.
Angelina Stasiuk, head of business line at SOFTSWISS Jackpot Aggregator, said: “Adding Paid Participation Campaigns expands our Jackpot Aggregator ecosystem with even more flexible engagement tools. Combined with existing mechanics like multi-prizes, drops, and others, operators now have a powerful toolkit to design retention strategies that match their brand goals and player preferences.”
With this launch, SOFTSWISS said it reinforces its position as a technology innovator in igaming, offering operators new ways to create personalised, rewarding, and commercially sustainable player campaigns.
