Soft2Bet’s Responsible Innovation Journey – Growth and Sustainability

Learn about Soft2Bet’s continued commitment to responsible innovation and sustainability in Malta, focusing on green tech, responsible gambling, and community engagement.

Press release.- It’s been an exhilarating year since Soft2Bet, the dynamic powerhouse of the igaming industry, took a bold step forward by relocating to its new Soft2Bet Malta office last April, marking yet another milestone in Soft2Bet’s expansion journey. The milestone event was more than just a ribbon cutting; it was a statement of ambition, marked by a speech from Silvio Schembri, Malta’s minister for economy, enterprise, and strategic projects. His words set the tone for what was to come:

“Malta is not just an island, it is not just a place where you work, it is a home. A home for you and even for us to be able to accommodate and share the experiences with all of you here.”

Since then, the company has been on a journey of growth, innovation, and achievement. But what exactly has unfolded in the last year? In the following article, Soft2Bet describes the journey so far.

Soft2Bet Malta: a responsible innovator in the gaming industry

Soft2Bet remains at the forefront of the igaming industry in Malta, balancing technological advancement with corporate responsibility. Soft2Bet’s commitment extends beyond cutting-edge gaming solutions to include environmental sustainability, responsible gambling, and employee empowerment.

This dedication has been recognised by the VIXIO Regulatory Awards and Casino Guru Awards, where it was shortlisted in 2024 and 2025 for The Best Implementation of Responsible Gambling Tools. Soft2Bet has shown that business success and social responsibility can go hand in hand, setting a benchmark for responsible innovation in one of the world’s most competitive industries.

By aligning long-term growth with ethical business practices and corporate social responsibility, Soft2Bet continues to build a sustainable and forward-thinking operational model while ensuring that compliance and player protection remain at the heart of its strategy.

Green tech for a sustainable future

Recognising the need for sustainable business practices and gaming solutions, Soft2Bet has made significant investments in energy-efficient technologies to reduce its environmental impact.

The company has transitioned from physical data centres to cloud-based infrastructure, enabling dynamic scaling that optimises energy use. This shift has reduced energy consumption by up to 30 per cent, reinforcing its ability to balance high-performance technology with eco-conscious operations.

In addition, Soft2Bet has embraced renewable-energy-powered data centres, lowering its carbon footprint by up to 50 per cent. These efforts highlight its commitment to delivering seamless gaming experiences while minimising environmental impact.

Max Portelli, CFO at Soft2Bet, said: “We are committed to sustainable technology that enhances our operations without compromising our ethical responsibility. Innovation is most powerful when it benefits both people and the planet.”

Corporate social responsibility and community engagement

Soft2Bet believes corporate success should be measured by its impact on society, not just financial growth. The company donates monthly to children’s health charities with contributions reaching €147,000 in 2024 alone.

In Q1 2025, employees united to raise €50,000 to support a 12-year-old child battling late-stage brain cancer, demonstrating how grassroots initiatives can drive meaningful change.

Beyond financial contributions, the company actively participates in environmental conservation efforts, including tree-planting initiatives to help reduce carbon emissions. It has also launched a March 2025 initiative supporting women in crisis, providing career counselling, mental health resources, and financial assistance to those in need.

Portelli said: “Our community programmes are never an afterthought. They are a fundamental part of who we are as a company.”

A culture of inclusion and ethical governance – Soft2Bet’s commitment

Soft2Bet is home to a diverse team, bringing together talent from across the world. The company has built an environment where different backgrounds, perspectives, and beliefs are valued, ensuring inclusivity remains at the heart of its workplace culture.

Operating entirely from the office, it prioritises team collaboration, fast decision-making, and a strong sense of belonging. This structure encourages an open exchange of ideas, allowing employees to learn from each other, contribute to the company’s success, and feel truly connected to their colleagues.

The company’s commitment to employee well-being goes beyond professional growth. It organises mental health workshops, team-building activities, and social events, ensuring employees can connect, have fun, and build lasting relationships beyond the workplace.

Promoting diversity, fairness, and an open mindset continues to strengthen a workplace where innovation, collaboration, and shared success drive its future.

A year of meaningful employee engagement

Over the past year, the company has focused on employee well-being, professional development, and team-building, strengthening both its workforce and corporate identity.

Its success is reflected in the 50 per cent of employees who were promoted internally in 2024, reinforcing a commitment to recognising and developing talent from within. To accommodate rapid expansion, the company has also taken over another floor in The Quad, further solidifying its presence as a major employer in Malta.

To celebrate milestones, encourage collaboration, and give back to the community, it has organised a range of initiatives, including:

• World Safety at Work Day (April 2024): On 29th April, employees took part in quizzes and information sessions highlighting the impact of climate change on workplace safety. Educational materials reinforced key safety practices.

• Environmental Clean-Ups (2024): Employees participated in multiple clean-up initiatives. On 4th May, the team gathered at Riviera Beach to remove plastic waste, finishing with a team lunch at Singita. Another initiative at Buskett brought employees and their families together to clear waste and help restore the natural surroundings, with children actively involved in learning about environmental responsibility. The day ended with a picnic, strengthening the sense of community.

• Office Support Heroes Day (June 2024): The company recognised the dedication of its office keepers, surprising them with gifts as a token of appreciation.

• Pink October (October 2024): Breast Cancer Awareness Month was marked with educational sessions, fundraising activities, and donation drives to support breast cancer research and treatment initiatives.

• Tree-Planting Initiative (January 2025): Employees planted 125 trees, reinforcing the company’s commitment to sustainability while enjoying a rewarding team-building experience.

• Women’s Day Panel & ‘She Cares’ Initiative (March 2025): A panel discussion featured four team members sharing their experiences, challenges, and successes. The company also organised a month-long donation drive through the ‘She Cares’ Initiative, supporting Dar Merhba Bik, a shelter in Malta that provides safe housing and support for women and children escaping domestic violence.

Portelli said: “Every initiative, whether environmental, social, or wellness-focused, reinforces our corporate values and strengthens our team as a whole.”

By combining social impact with employee engagement, the company has created a work environment where collaboration, responsibility, and innovation thrive.

Looking ahead: Soft2Bet’s vision for the future

Twelve months after opening its doors in Malta, the company has embedded responsible innovation into the core of its corporate identity. From Green IT and data centres to employee-led CSR initiatives, it has shown that sustainability, ethical leadership, and people-focused growth are not just ideals but essential drivers of success.

As the company continues to expand, it remains committed to championing diversity, empowering employees, and developing cutting-edge technology with sustainability at its core. By aligning business growth with social and environmental responsibility, it is setting a new industry standard for what it means to be a forward-thinking organisation in Malta’s igaming sector.

This journey is just the beginning. Looking ahead, the company remains focused on further innovations, continued global expansion, and an unwavering dedication to making a positive, lasting impact in the industry and beyond.