Soft2Bet presents 2025 annual results during live Town Hall

The company presented its 2025 annual results, highlighting strong double- and triple-digit growth across key performance indicators and outlining an ambitious 2026 strategy.

Press release.- Soft2Bet announced the company’s strategic plans to double growth in 2026 with the launch of new igaming brands, along with securing at least 5 new licenses and entering several new regulated territories.

The announcement was made during a new public Town Hall, which detailed a year’s growth in 2025, and outlined a strategic pivot toward long-term, institutional scaling.

Highlights of Soft2Bet’s Town Hall included:

2026 strategy

Since launching a decade ago, Soft2Bet has evolved from an ambitious startup into a stable, scalable, and leading platform driven by its scalable technology that is redefining gamification, increasing engagement, and customising the player experience.

The company is now operating in diverse markets and entering a phase of long-term growth.

Soft2Bet is accelerating its growth trajectory with three core objectives for 2026:

• Preparing new brand launches, each built with specific target audiences and market logic in mind.
• Striving to double key performance indicators year-over-year, including GGR, revenue, and total portfolio scale.

2025 growth

In 2025, Soft2Bet strengthened its market position through disciplined execution and technological leadership. The company delivered momentum across all key verticals:

• Revenue: Increased by 85 per cent year-on-year.
• EBITDA:  Surged by 103 per cent, reflecting significantly enhanced operational efficiency.
• Sportsbook GGR: Grew by 173 per cent, supported by a 150 per cent increase in turnover.
• Casino GGR: Games GGR rose by 190 per cent, while Live Casino GGR saw a 307 per cent uplift.

Product innovation

Throughout the year, Soft2Bet expanded its regulatory footprint, securing new licenses and launching with new brands.

A cornerstone of this success was the evolution of Soft2Bet’s proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). The company launched new MEGA mechanics in 2025, further setting a new industry benchmark for player engagement and retention.

In a landmark move for brand visibility, Soft2Bet’s premier brands, Betinia and CampoBet, announced Diego Simeone as an official brand ambassador. Simeone’s passion, resilience and culture-first leadership perfectly align with Soft2Bet’s mission to create dynamic, high-performance and player-focused experiences.

A hyper-local focus on customer experience

A primary strategic shift in 2025 was the transition from centralised international support to a localised model. Soft2Bet achieved 100 per cent native-language support coverage across all priority regions, ensuring that services are deeply integrated into the local culture and player expectations of each active geography.

Soft2Bet’s innovation was widely recognised by the industry in 2025, with the company and its brands securing a combined 17 prestigious industry awards.