Sky Racing World extends portfolio

Sky Racing World portfolio will be optimised with South Korean racing tournaments.

US.- Tabcorp’s filial Sky Racing World is presenting new gaming content in America under an agreement with Korea Racing Authority. The gaming company will provide its American market with live racing tournaments from South Korean LetsRun Park Seoul and Busan-Gyeongnam tracks, as revealed by the press.

“South Koreans wager over $7 billion annually on horse-racing and the quality of the country’s racing is comparable to our core Australian product,” commented David Haslett, President and CEO of Sky Racing World. “It therefore serves as an important addition to the international horse-racing content we provide to ADWs.”

Sky Racing World will distribute in America live content from the Keeneland Korean Cup, Keeneland Sprint and other major G1 races, which are already scheduled. “We expect our Korean racing product to provide our wagering partners with a powerful tool for retaining existing customers and acquiring new ones,” continued Haslett.

Seong Won Jeon, Marketing Director at the Korea Racing Authority, added: “The KRA has been operating thoroughbred horse-racing in Korea for nearly 100 years. With its rich field size and easy-to-learn form, more than 1,000 races are simulcast annually in countries like Australia, Singapore and Malaysia. With this partnership with Sky Racing World, we hope race fans in the Americas will see and feel the excitement and the thrill that Korean racing has to offer.”

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