SBC Summit Americas: Understanding the forces shaping Latin America’s betting and casino markets

SBC Summit Americas will host its Latin America track on June 11 to explore regional regulation, mobile-first product design, and the impact of AI on player engagement.

Press release.- On Thursday, June 11, 2026, Stage Five of SBC Summit Americas will host the Latin America Sports Betting & Casino track, bringing together operators, suppliers, regulators, and technology leaders to unpack how businesses can succeed within this fragmented and fast-evolving landscape. The sessions will focus on practical approaches to product design, technology deployment, and market strategy that reflect the realities of operating across Latin America.

Delegates will look at how AI is changing the user experience, what drives game success in mobile-first markets, and how regulation is progressing across the continent. The track will also examine how lottery operators can create modern, player-first experiences that boost engagement.

Rasmus Sojmark, CEO and founder of SBC, said: “As more countries across Latin America embrace a regulated gaming market, success depends on understanding the demands of local players, creating product catalogues that are designed for mobile, and applying technology in a way that enhances trust, safety, and long-term engagement.

“This track examines how operators and suppliers can innovate to create great player experiences and build businesses that work for the diverse markets across Latin America.”

Opening the track is the panel, The LatAm Betting Boom: Technology and the User Experience, which will examine how technology is transforming the player experience for customers across Latin America. Speakers will unpack how operators are applying AI and machine learning to understand bettor behaviour, identify expansion opportunities, and work with suppliers to build products that match the needs of a mobile-first audience.

The session, The Future of Sports Betting in Latin America will examine the region’s explosive growth in recent years, exploring how regulation, mobile technology, and rising investment are creating new opportunities for operators. The panel will also consider where the strongest commercial openings lie in the region and how operators can position themselves to capture growing player demand.

Mobile-First Design: Games Designed for Being on the Go will examine why mobile optimisation is central to performance in Latin America, and how suppliers are refining gameplay to meet the expectations of players who engage almost entirely on handheld devices.

The session Cross-Platform and Cross-Channel Innovation: The Future of National Lotteries in South America will analyse how lotteries are modernising their platforms to allow players to participate in draws via mobile, online, and retail channels. Speakers will unpack how companies can build engaging experiences for players by adding instant games alongside draw products to keep play varied and enjoyable.

Expert speakers confirmed to appear across the track include: Marcos Bonetti (Co-Founder & CMO, Appuesta), Ximena Martinez (Chief Marketing Officer, WPlay), Emilia Perez (Marketing Director LATAM, Rush Street Interactive), Andrea Rossi (Commercial Director, Betsson Group), and Pablo Viana Ruiz de Aguirre (Head of Latam, RETAbet)

The Latin America Sports Betting and Casino track is one of several tracks dedicated to navigating the region’s market. Other useful tracks for delegates include Payments & Tech, Regulation & Compliance, Leaders, and Player Protection.

Secure your ticket to SBC Summit Americas

Early Bird VIP Pass: VIP Passes are available for just US$400 (a saving of US$300) for a limited time with the Early Bird Pass. Visitors will have access to the full conference agenda, show floor, and evening networking events, as well as complimentary food at the Food Festival.

Expo+ Pass: Expo+ Pass gives visitors access to all conference sessions and the show floor for just US$95. Please note: This does not include complimentary food or access to networking events.

Expo Only Pass: FREE ticket gets visitors access to the show floor only, but is the perfect option for teams on a budget and those curious to learn more about the industry.

Operators and affiliates are eligible for a free VIP Pass, granting visitors full access to all conference sessions, the show floor, and exclusive evening networking events.