Sands Casino Resort reported record revenues again

Sand Casino Resorts’ new electronic or “hybrid” terminals are likely to be the cause of these spectacular results.

US.- Sands Casino Resort in Bethlehem reported the most lucrative table games month since Pennsylvania started allowing games like blackjack, roulette and craps in 2010. Apparently, the new hybrid games can be credited for the spike on revenue.

According to numbers released by the Pennsylvania Gaming Control Board, Sands generated US$21.15 million in July, surpassing the US$21 million it pulled in for January and outpacing the US$14 million brought in by second-place Parx of Bensalem, Bucks County.

Sand’s new electronic or “hybrid” terminals alone, ranked in US$402,000. These games combine the ease and fast pace of a slot machine with the feel of a live table game. Although hybrid games are popular in the table games-heavy casinos of Macau and Singapore, they are slowly finding their way to the United States.

After learning that electronic tables attract younger audiences and Asian gamblers, Sands spent US$5 million and hired 40 people to build the largest electronic table games stadium in the country. Its hybrid games accounted for only a small portion of its gambling revenues for July, but that it came in a shortened month and without a dime of marketing shows its potential. These games have certainly drawn the attention of the Pennsylvania Gaming Control Board.

“For being just the first month, it’s clear that there is some real interest there,” said Richard McGarvey, gaming control board spokesman. “These types of games tend to take a while to catch on, so I’d expect big increases in the coming months. You can bet every casino will be watching this closely.”