Return of Premier League sees upsurge in traffic to betting sites says leading affiliate

The steady return of major sporting events around the world comes as a welcome relief to sports fans and those involved in any sector of the betting industry, but there’s one event in particular that’s making a big difference.

Focus Gaming News took time out to speak to Jacob Ljunggren, Product Director for betting affiliate Leadstar Media about how they’ve weathered the storm, their plans for the future and what’s tipping the scales in their favour right now. 

We’re glad you brought that up actually. How does it feel to see the steady return of major sports right now?

It’s a welcome relief for sure. Not just as a sports fan myself, but also for the industry as a whole. The last few months have been tough for everyone, but it’s been the level of uncertainty for such a long period of time that’s been one of the toughest things to take.

FGN: That’s right. Has it been about assessing the situation week by week and hoping for the best, or has there been a wider strategy at play?

Obviously it’s been a difficult situation across the board, and we’re just glad the decision to reintroduce sporting events has been taken seriously, and with as much care as possible, and it seems to be working well across Europe in particular. But as a company we have really tried to make the best of the downtime, taking stock of where we can improve our services and our products to best suit our audience for the eventual return of the sporting calendar. 

Speaking of your product portfolio, has there been any development in particular that’s come as a surprise or that you’re especially pleased with?

Well Leadstar Media is now spread across a wide number of markets and we’re really aiming for a global outreach, but it’s been our flagship site Bookiesbonuses.com which compares and ranks betting sites for a worldwide, English speaking audience where we’ve seen a big difference. Although we’ve seen serious gains across the board, it’s this site in particular where we’ve seen a massive upsurge in traffic over recent weeks. 

Is there any particular country where you’re building an audience or any special reason you think might lie behind this?

Bookiesbonuses originally started off as primarily geared to the UK market, which of course is still a central focus of ours for the site. The return of the Premier League in particular has been a major factor lying behind recent improvements in traffic. We’ve also seen an increase in usage globally to the site which is also exciting.

So do you think the Premier League alone has been the decisive factor?

Yes and no. It’s no surprise that the Premier League pulls in a global audience and we’re seeing that desire for top flight English football replicated in the traffic to Bookiesbonuses. However, the return of the Bundesliga first off, almost a month before the Premier League, helped to push up the numbers. Of course we mustn’t forget the appeal of other major European football leagues such as Serie A and La Liga, but also the return of golf and of course Royal Ascot has been important to the UK market in particular. 

What is it then that you think people are looking for right now?

It varies a lot, and of course a lot is resting on the knowledge of any particular player, but also each particular country or market itself. We’re proud to cater to a wide variety of people across all our sites, but I would have to say that a lot of people simply want concrete and trustworthy information about where to find the best betting sites and what is on offer out there.  We’re happy to say we think we’re the best at delivering that information and it’s a great passion of ours to give people what they want, and to help in directing them to make the correct and informed choice for what they want. 

That’s really interesting to note. Is there anything that you’ve got in the pipeline for the future over at Bookiesbonuses or Leadstar Media HQ as a whole?

Tough question to answer, as it all moves so fast! At Bookiesbonuses we’re currently taking massive pains to improve our content step by step. Not just to improve the depth and breadth of content and the information we have on offer, but to reach the maximum amount of people and help to deliver exactly what they’re looking for. As for Leadstar Media, that is fundamentally what we’ve set out to do from the start and continue to try and excel in. Watch out for our products in more countries and more markets over the coming year for sure!

One last question though, what is it that you personally are most looking forward to in the coming weeks? 

Of course I’m loving the football frenzy that’s happening every day right now. But if I had to choose I’m really looking forward to the Champions League mini tournament in Portugal in August. It’s unprecedented, and a knockout tournament in quick succession like that really opens it up for any team to make a smash and grab!