Registration opens as ICE London 2022 prepares a celebration of international gaming

Alex Pratt, said that Clarion Gaming now moved into the business end of preparations for ICE London.
Alex Pratt, said that Clarion Gaming now moved into the business end of preparations for ICE London.

Alex Pratt, Group Managing Director at Clarion Gaming, talked about the importance of the return of in-person events.

Press release.- Registration for ICE London 2022 has gone live, four months ahead of the world’s most comprehensive and celebrated business-to-business gaming event opening its doors to the international industry at the ExCeL Exhibition Centre, London (1-3 February 2022). 

The show, which will comprise over 500 gaming brands that lead the industry in innovation and enterprise, will take place alongside the co-located iGB Affiliate London (3-5 February).

Looking ahead to ICE London which is returning after the Covid pandemic led to the cancellation of the 2021 event, Alex Pratt, Group Managing Director at Clarion Gaming said: “Firstly, it’s obviously hugely encouraging to at last be able to talk about the return of in-person events. 

“The Clarion Gaming team has just returned from organising the successful iGB Live! in the Netherlands and we now move into the business end of preparations for ICE London which I believe will be a passionate and heart-felt celebration of the international industry and its future.”

He added: “Not only is ICE London physically the biggest gaming event in the world and one of only two annual shows to occupy all of ExCeL but it is also a perfect opportunity to see the entire global industry in one place, a unique characteristic which is reflected in the breadth of the ICE visitor base which stretches across all continents.

“ICE exists for everyone who is involved in every aspect of the gambling industry supply chain from games creators to distributors, operators, retailers, trade associations, strategic bodies and regulators. Successfully bringing together so many innovators from throughout the world have resulted in ICE being described as a ‘billion dollars-worth of thinking all in one place’ and for most industry professionals it’s one of those ‘not to be missed’ events that they make a huge effort to be a part of each and every year.”

“Having skipped a year – which is the first time that ICE or its predecessor ATEI, hasn’t been held since the 2nd World War – the appetite to be part of a live event is more pronounced than ever and our experience gained organising iGB Live!/iGB Affiliate Amsterdam certainly confirms that. 

“With a host of new and enhanced features and the hugely symbolic return of in-person, I believe ICE London 2022 has all of the credentials to go down as a stand-out edition of the world’s most popular gaming event.”

See also: Clarion Gaming launches ICE research initiative

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