QCI names Alicia Hawkins as gaming business intelligence manager

Alicia Hawkins brings 14 years of experience in the gaming industry.

US.- Quick Custom Intelligence (QCI) has announced the appointment of Alicia Hawkins as the company’s new gaming business intelligence manager. She has 14 years of experience in the gaming industry.

Hawkins started her career in tribal gaming, where she specialised in slot operations analysis. She served for Boyd Corporate in database management and data quality control, and her most recent role was at Everi Holding.

Dr. Ralph Thomas, CEO of Quick Custom Intelligence, said: “We’re eager to see the impact Alicia will have at Quick Custom Intelligence. She will play a pivotal role in the successful rollout of our new product offerings. Alicia will ensure data integrity and will lead in educating users on effective software utilization. Her hands-on experience will serve as the foundation for the guidance she provides, enabling our clients to make well-informed, data-driven decisions.

“Quick Custom Intelligence is confident that Alicia Hawkins will bring a new level of expertise and innovation to the gaming business intelligence landscape. Her addition to the team underscores our commitment to providing cutting-edge solutions and unparalleled support to our clients in the gaming industry.”

Hawkins commented: “QCI beautifully bridges technology with business operations, and as customers gain a passion for data-driven decision making and leverage data for business optimization, I have the privilege of embarking on this journey with them. I am excited to join the exceptional leadership team at QCI as the Gaming Business Intelligence Manager.”

QCI has appointed Brandon Lenssen as vice president and general manager.