Play Alberta becomes Edmonton Elks’ official sports betting partner
The field at Commonwealth Stadium will be rebranded as the Play Alberta Field for all Elks home games.
Canada.- Alberta Gaming, Liquor and Cannabis Commission (AGLC) has announced that Play Alberta has agreed a multi-year partnership to become the sports betting partner of Edmonton Elks in the Canadian Football League (CFL) .
AGLC said the field at Commonwealth Stadium will be rebranded as the Play Alberta Field for all Elks home games.
Kandice Machado, chief executive officer at AGLC, said: “Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location.”
Chris Morris, president and CEO of Edmonton Elks, added: “We couldn’t be more excited to welcome Play Alberta to the Elks family. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way.”
Last year, Play Alberta signed a long-term partnership with Calgary Sports and Entertainment Corp. (CSEC), owner of professional sports teams in the Canadian province to become the exclusive sports betting and online gaming partner of four Calgary-based sports teams in three sports.
PlayAlberta.ca generated an estimated $270m in net sales in 2024-25, an increase of more than $35m from the previous year.
