Penn Entertainment completes ESPN Bet rebrand to theScore Bet
The app is live in 21 jurisdictions.
US.- Penn Entertainment has completed the rebrand of its online sports betting (OSB) platform from ESPN Bet to theScore Bet following the termination of its agreement with the Disney-owned broadcaster. The move means the unification of its branding across the US and Canada.
The operator is now live in 21 US jurisdictions, including Missouri, which launched regulated sports betting today. Penn’s online casino offering, Hollywood Casino, remains accessible within theScore Bet in Michigan, New Jersey, Pennsylvania and West Virginia. It’s also available as a standalone app in those states.
Aaron LaBerge, chief technology officer and head of interactive at Penn Entertainment, said: “We’re pleased to introduce theScore Bet to millions of fans across the US, and welcome new customers in Missouri. We look forward to creating the same fan connection with theScore Bet brand in the US as we’ve done in Ontario and delivering players more of what they want – rewards, offers, and creative promotions.”
