Pavilion Payments names Annabelle Lee as vice president of marketing
Lee will oversee brand strategy, marketing operations and go-to-market initiatives.
US.- Payments provider Pavilion Payments has announced the appointment of Annabelle Lee as vice president of marketing. Lee will oversee brand strategy, marketing operations and go-to-market initiatives across the company’s products for both land-based and online gaming operators.
The company said Lee will lead efforts to expand Pavilion Payments’ visibility within the industry and elevate thought leadership. She will focus on cross-functional collaboration and strategies that strengthen the brand on physical and digital channels.
Diallo Gordon, president of Pavilion Payments, said: “Annabelle brings nearly 15 years of hands-on gaming industry experience across product commercialization, go-to-market strategy, communications, and brand experience. Her expertise will play a key role in amplifying our value proposition, driving campaign execution, and advancing Pavilion’s position as a leader in payments innovation.”
Lee commented: “Pavilion Payments represents an exciting opportunity to bring together my experience in gaming, technology, and brand storytelling. The company’s omnichannel solutions serve a vital role in connecting operators and players, and I look forward to shaping how Pavilion communicates innovation, trust, and value across the gaming ecosystem.”
Last year, the company announced the appointment of Dan Connors as chief executive officer. He also joined the board of directors.