Pariplay appoints Dean Hendricks as Wizard Games COO
Hendricks will develop growth strategies for the in-house team at the game design studio.
Pariplay, Aspire Global’s aggregator and content provider division, has appointed Dean Hendricks as the new COO of its game design studio, Wizard Games. In his new role, Hendricks will develop growth strategies for the in-house games team. He will also cooperate with operator partners to ensure that the studio’s products deliver value-driven igaming experiences in regulated markets.
With more than 10 years of experience in the industry, Hendricks was recently COO for GameART. Previously, he worked as game product owner lead for Malta and senior game product owner at NetEnt, and casino games producer at Play’n GO.
Joey Hurtado, managing director of Wizard Games, said: “Deane’s impeccable credentials in the industry as a leader and innovator will serve us well as we embark on our journey. His appointment is in itself an illustration of just how serious and determined we are to make a lasting impact by delivering the best possible products for our operator partners around the world.”
Hendricks commented: “This is an exciting time for everyone at Pariplay and in particular, the newly launched Wizard Games studio brand that has created waves in the industry already following the announcement of its launch.
“We are blessed with a highly skilled creative team and it is important that we can continue to demonstrate to operator partners products that can really deliver. The product roadmap for 2022 is exciting and I am determined to build on our current momentum to deliver strong growth.”
Wizard Games operates as a distinctive business unit within Pariplay. It has a portfolio of over 120 games. Last week, Pariplay announced a new content deal with Kaizen Gaming. The agreement has already seen Pariplay’s portfolio of in-house casino games, produced by Wizard Games, go live in Greece through Stoiximan, Kaizen Gaming’s flagship brand.
Wizard Games titles will also be launched in Portugal and Germany through Kaizen’s Betano online betting brand, which was recently launched in Brazil.
