Olybet becomes Fiorentina regional sports betting partner

The sports betting platform has signed a deal with the Italian football team to gain exposure in Europe.

Italy.- The sports betting platform Olybet has signed an agreement with ACF Fiorentina as its official regional betting partner. OlyBet will gain exposure at the Artemio Franchi Stadium and strengthen its relationship with European football.

OlyBet and OlyBetTV brands will be visible on the sideline LEDs in Europe and at its stadium. It will be transmitted via digital overlay technology for content geolocation.

Corey Plummer, chair and CEO of Olympic Entertainment Group and OlyBet Group said: “We are very excited to begin this partnership with Fiorentina, its leadership, its players and most importantly, the fans.

“Fiorentina has a long tradition and strong ambitions for the future. The OlyBet and OlyBet TV brands will provide new and unique engagement opportunities for the Viola family and for fans of sport throughout Europe.”

Joe Barone, Fiorentina’s Director, added: “We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one.

“I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level.”

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