NorthStar Gaming reveals new online casino and sportsbook brand
The Canadian firm has unveiled its online casino and sportsbook brand NorthStar Bets.
Canada.- The Canadian firm NorthStar Gaming has revealed that its online casino and sportsbook brand is to be named NorthStar Bets. The online platform will offer players a “uniquely local, premier user experience” as well as relevant insights and content it said.
The firm has secured an omnichannel advertising and marketing services deal with Torstar. Following the launch of the NorthStar Bets gaming platform, the Toronto Star will offer betting content, including videos of the events, teams and players.
Michael Moskowitz, CEO and a founding partner of NorthStar Gaming, said: “The NorthStar Bets brand pays tribute to our local roots, as a proudly Canadian-owned and operated brand, we take great pride in providing Ontarians with a hyperlocal gaming experience.
“We hope to inspire a sense of home team pride in our players as they discover our platform and unique NorthStar Bets content.”
Lorenzo DeMarchi, interim CEO of Torstar, added: “We’re very excited to work with NorthStar Gaming as they prepare to launch a market-leading online gaming business in Ontario.
“With Ontario’s regulated online gaming and sports betting market set to open this spring, we’re sure there will be strong interest from our Toronto Star readers, particularly our sports readers, in the growing popularity of wagering content.
“Now, with the NorthStar Bets integration, readers will have access to gaming related insights and storylines at their fingertips.”
In February, NorthStar Gaming and Kambi Group announced a long-term partnership that will see Kambi provide its high-performance online sportsbook to the Canadian operator.
