NorthStar Gaming names Rod Black as brand ambassador

The Canadian sports broadcaster will join the company as a host and brand ambassador for NorthStar Bets.

Canada.- NorthStar Gaming has announced legendary Canadian sports broadcaster Rod Black as a host and brand ambassador. Black will serve as a brand ambassador for NorthStar Bets and provide sports commentary and hosting duties for the platform’s social channels and in-app content.

The legendary sports broadcaster has been a play-by-play announcer for the CFL, Toronto Blue Jays, and host of Toronto Raptors broadcasts at Bell Media. He has also been an announcer for events such as The Masters, RBC Canadian Open, and five Olympic Games. He has received the Sports Media Canada Award for Outstanding Sports Broadcaster and is a five-time Gemini Award nominee for Canada’s Best Sportscaster.

Michael Moskowitz, chief executive officer, and a founding partner of NorthStar Gaming, said: “Rod is a familiar voice and face to Canadian sports fans and a perfect fit to champion the NorthStar Bets platform and educate consumers about our content-driven experience.

“We’re thrilled Rod is joining the NorthStar Bets team and bringing his expansive knowledge of all major leagues across North America as we establish ourselves as leaders in the intersection of sports media and betting.”

Black commented: “It’s an exciting time for sports fans across Ontario and I look forward to introducing them to the NorthStar Bets brand and platform.  Throughout my career, I’ve had the opportunity to cover some of the biggest moments in Canadian sports history, but what I’ve always enjoyed most is the ability to interact and engage with passionate fans, something I look forward to continuing to do as a NorthStar Bets host and ambassador.”

In February, NorthStar revealed that its online casino and sportsbook brand was to be named NorthStar Bets. The online platform will offer players a “uniquely local, premier user experience” as well as relevant insights and content it said.

See also: Kambi Group and NorthStar Gaming Inc. sign long-term Canadian sports betting partnership