News UK teamed up with Australian gambling firm Tabcorp to launch an online betting platform for The Sun, called Sun Bets.
UK.- News UK has partnered with Tabcorp, the Australian gambling firm to launch Sun Bets, an online betting platform for The Sun.
News UK’s in-house agency, Pulse Creative, created a multimillion pound campaign fronted by ex-England player and pundit Ian Wright and racing journalist Matt Chapman, for the launch of Sun Bets. Both Wright and Chapman will appear on a weekly Sun Bets blog and video on major sporting events. Pulse Creative’s campaign covers print, digital, radio and TV and it launches on 6 August with the start of the Premier League.
Sun Bets is an online-only brand which includes a site and apps. It joins News UK’s existing gambling products such as Dream Team fantasy football and Sun Bingo. The new brand will operate in the UK and Ireland, with Tabcorp handing a cut over to News UK. Neither company has unveiled revenue share details. Both companies expect to run Sun Bets for at least 10 years.
“This is a hugely significant juncture for News UK and The Sun, marking the start of an era where new brands and revenue generating streams are being created on the back of the strength and much sought-after reach of The Sun,” said Rebekah Brooks, chief executive of News UK.