New head of esports at Vie.gg

Esports Entertainment Group’s flagship brand Vie.gg has appointed Magnus Leppaniemi as Vice President of Marketing and Head of Esports.

Malta.- Magnus Leppaniemi has joined Esport Entertainment Group’s esports betting brand Vie.gg as Vice President of Marketing and Head of Esports.

Leppaniemi’s previous role was as Global Sales Director for esports influencer marketing agency, WeHype.

He previously served as North America Sales Director for esports tournament organiser DreamHack and has worked with brands ranging from Intel to BenQ Zowie, Electronic Arts, Activision, ESL and the NBA.

He said: “I’m very excited to join the Esports Entertainment team. As the first online betting company to list on Nasdaq, the company has a great pedigree that we can continue to build on.

“We want to build trust with the players, fans, teams, publishers, and the community and give them a unique esports experience. Esports betting is here to stay, and we want to build the premier platform in the industry that benefits the gaming and esports communities.

“I look forward to accelerating our marketing efforts, refining our go-to-market models, and building out our esports initiatives.”

Esports Entertainment Group CEO, Grant Johnson, said Leppaniemi would bring invaluable knowledge of the gaming and esports industries to Vie.gg.

He said: “Over more than two decades in gaming, Magnus has built an extensive network of relationships that could provide tremendous value as we execute on our global growth strategy.”

Esports Entertainment Group has taken big steps to expand recently, including the acquisition of LHE Enterprises, parent company of betting and gaming operator Argyll Entertainment, and gaining a licence from the Malta Gaming Authority (MGA) to offer online pool betting.

It also opened its first US office in New Jersey.