Nascar signs micro-betting partnership with nVenue

nVenue will become Nascar’s official micro-betting data and technology provider.

US.- Nascar and micro-betting technology company nVenue have announced a multi-year partnership to develop in-race micro-betting markets and predictive content. nVenue will be an official micro-betting data and technology provider and will design and develop in-race odds for delivery via sportsbooks and operators.

In-race markets will include betting windows such as stage results, qualifying and pit-road betting opportunities. nVenue will use official live racetrack data and historical race data points to generate predictions and odds for each race and driver.

Joe Solosky, Nascar managing director of sports betting, said: “This collaboration epitomizes a shared vision to entertain fans and enhance the race viewing experience. We are thrilled to pair our racing product with expert technology like nVenue’s to bring micro-betting to Nascar fans going forward.”

Kelly Pracht, CEO and co-founder of nVenue, added: “nVenue is thrilled to partner with the Nascar team to build the future of in-race betting and live engagements to delight fans for years to come. It is a terrific match: nVenue brings the real-time predictive sports platform designed for micro-bets and media, and Nascar brings the mind-share and reach of a league ready to innovate leveled-up fan experiences. We predict this industry-first collaboration will be significantly beneficial not only for sportsbooks and media, but also for Nascar’s base of knowledgeable, and new fans.”

In April, the single-player fantasy operator (SPF) PrizePicks signed an agreement with Nascar to become an official Fantasy Sports Partner. The multi-year engagement is PrizePicks’ first with a major US sports league.