NASCAR and IMG Arena launch virtual betting game
The official NASCAR virtual has been created by Leap Gaming and is expected to be released in the next few weeks.
US.- IMG Arena and NASCAR have joined forces to launch a virtual betting game to international sportsbook operators.
The game, ‘The official NASCAR virtual’, has been created by Leap Gaming and is expected to be released in the next few weeks.
It will be offered to international sports betting operators and will showcase notable NASCAR tracks like Daytona International Speedway, Talladega Superspeedway and Watkins Glen International.
Along with the announcement of the new game, NASCAR and IMG Arena have formed a long-term partnership, allowing international sports betting operators outside the US and Canada to live-stream NASCAR Cup races.
IMG Arena Executive VP and Marketing Director, Freddie Longe, said: “Adding NASCAR to our client roster is a proud achievement. The brand is renowned in sport and entertainment with the high-octane race series providing must-watch, appointment-viewing content for more than 70 years.
“The partnership significantly bolsters our streaming and official virtual sports offering with a product that we expect to be popular in a number of different markets.”
Earlier this year, NASCAR announced a partnership with gaming operator Penn National.