The casino operator has achieved another partnership with a sports league in the United States.
US.- The Major League Soccer (MLS) announced on Tuesday a multi-year strategic partnership with MGM Resorts International, making the casino operator the league’s first official gaming partner. MGM has already signed partnerships with the NBA, NHL and MLB.
The league revealed that Roar Digital, a joint venture between MGM and GVC, will become the exclusive official sports betting partner of MLS as part of the deal. It also provides MGM Resorts and Roar access to enhanced MLS data for fans and sports betting customers and includes television-visible signage for all 100-plus nationally-broadcast MLS games and unique MLS-themed promotions and sweepstakes. The groups will also work together to develop an exclusive “Free to Play” game for fans.
Moreover, MGM Resorts and MLS will collaborate on bringing world-class soccer events and other experiences to fans in Las Vegas, the league said on its press statement. Both organisations will also work together in order to protect the integrity of MLS games.
“Major League Soccer is proud to partner with MGM Resorts to bring existing and new fans close to our sport in innovative and immersive ways,” said MLS Commissioner Don Garber in a statement. “MGM Resorts is a leader in sports betting, and they recognize the progress of our league and the growth of the sport in the United States and Canada. Together, we will deliver cutting-edge data and analytics to MLS fans, and fan engagement will be the driving force behind every initiative in our partnership.”