MGM Resorts partners with Red Sox
The company has been named official and exclusive resort casino of the world champion team from Boston.
US.- MGM Resorts has revealed that it reached a deal with the Major Baseball League (MLB) team Boston Red Sox, that includes the former’s logo appearing on the Green Monster at Fenway Park, the iconic stadium for the team. The new multi-year agreement designates MGM Resorts as the “official and exclusive resort casino of the Boston Red Sox.”
The company unveiled that as an official sponsor of the team, it will have visible messaging behind home plate, Red Sox radio and other team controlled media outlets. In addition, MGM Resorts will receive exclusive access to one-of-a-kind fan experiences at Fenway Park.
“This is such a natural partnership for our two brands,” said Red Sox President and CEO Sam Kennedy. “MGM has set the standard in the hospitality and entertainment industry and their recent expansion into the Commonwealth makes them a clear partner. We are thrilled to welcome them to the Red Sox family and look forward to a long collaboration.”
“We are excited to enter into this historic partnership with the Boston Red Sox,” said MGM Resorts Chairman and CEO Jim Murren. “Combining the two iconic brands of the Red Sox and MGM Resorts will create a new one-of-a-kind fan experience for baseball fans unique to not only New England and MGM Springfield, but the rest of the country. We look forward to continuing our work and partnerships in the world of professional sports and building on our success as a worldwide entertainment leader.”